Amerigo Milano is a dnvb, or a digitally-native vertical brand (what’s that?). In line with our business philosophy, in October 2017 we have now invested in the first Amerigo touchpoint, based in Milan. A touchpoint offers you a “real” shopping experience, without betraying our “virtual” roots.

How: 'Touch' is meant literally, because we invite you to touch our products in order to see for yourself their beauty, exclusivity and quality, all features that we promise you online. However: you will never be asked to the cashier's desk at an Amerigo touchpoint as the purchase method always remains digital. At the touchpoint, like anywhere else in the world, the only mediator between you and Amerigo’s production, i.e. us, will be your tablet or smartphone*.

Why? We want you to experience something comparable to the visit of a museum - a small exhibition that will allow you to discover the history behind our luxurious handcrafted pieces - but no strings attached. Your ‘guides’ during your visit will be Vanessa and Melissa, who will be able to give you all the information on the latest products designed by Amerigo Milano. *In case you don't want to make a purchase directly from home, you can use one of the tablets available in the store.

Return to the future? Our firm stands for the return to quality and authenticity, and above all the return to the direct contact between buyer and artisan, by future means: strictly digital.

Where? The address is Big Apple, Piazza Mentana, 3, 20123 Milano, opening hours from 10am until 7pm, from Tuesday until Saturday. Melissa & Vanessa look forward to seeing you there!